Paw By Blackmores

PAW by Blackmores is an innovative range of natural pet healthcare products, developed by vets and inspired by nature.

Originally founded by veterinarian Dr Alister Webster, Pure Animal Wellbeing, now known as PAW, was acquired by Blackmores in 2010 to form the Blackmores Animal Health division. The PAW range continues to be developed by Australian vets to deliver scientifically backed products that help to play an integrative role in pet health.

As you would expect from Blackmores, the PAW range of products reflects a continued commitment to leading natural healthcare and encouraging pro-activity for long-term wellbeing. Ultimately providing you with a range of natural pet healthcare products that you can trust

About Dr Alister Webster & PAW

Pure Animal Wellbeing (PAW) was developed by Dr Alister Webster, a third generation vet from the Webster family who are renowned by vets for creating quality pet products for over 80 years.

Dr Webster noticed an emerging trend among pet owners actively seeking preventative and long term health measures and wellbeing products for their pets. Owners were aware of natural healthcare for themselves, recognised the benefits of these products and were demanding an equivalent range of products for their pets.

In response to this, Dr Webster spent over four years researching and developing natural actives and product alternatives for veterinary wellbeing products before introducing Pure Animal Wellbeing products to vets in Australia.